It’s no secret that the last few years have been difficult in the tourism industry. But on top of all this pessimism, one segment of the downstream tourism industry is online travel. One-third of all online transactions are for travel. Most of all, travel product sales are ideal for the online channel, with global travel provider networks (e.g., airlines, hotels, and tour operators) and a highly dispersed customer pool; You will be led through a simple order fulfillment process to deliver a physical product to the customer.
Every popular airline has their own websites and helps the customer book tickets online and also build brand awareness. Travel agents have also developed an Internet presence, creating travel websites with detailed information and online booking capabilities. The elite also offers specific travel tips with brochures and travel tips. Even though, airlines book direct to consumers by removing the commission paid to reduce the cost of booking distribution through their websites, creating brand and / or product awareness has limited the impact of these single-brand websites. By comparison, the online travel agency has gained a reputation as a leading provider of independence and opportunity for brand companies and a wide range of products, facilitating the search for the best travel company. For example, in addition to providing information on flights, passengers make decisions after landing, car rental, hotel booking, and more.
Online travel agent brokerage does not differ greatly from the task that a traditional street agent performs. The online agent provides 24-hour access and convenience of up-to-date information; but when compared to an airline supplier, when it comes to the choice of various brands and products and of course the promise of the lowest price (which may not happen often); but it saves a lot of effort for the search engine and provides only one stop for all your travel needs.
The current travel system has markings at important stages of the person’s holiday cycle. Performs a reality check at major pit stops and takes previously decided information. This is the first online booking. It divides passenger routes into multiple options and offers low prices, packages and more.
Seeing an online travel agent as a competitor, rather than a strategic partner to expand distribution, may increasingly lose sales and profit opportunities. This is why travel agents are definitely a preference and not an airline industry.