Tips for Securing Rate Parity Without Violation of the Convention
The simple solution to matching votes is an advanced revenue management tool; These include Rate Shopping, Rate Optimization, Channel Distribution, and Online Reputation Management solutions. In addition to maintaining a hotel’s price parity and completeness, these revenue management tools make price suggestions, update OTAs online, and also update you with online reviews and presence and put your hotel in the top spot. On the TAO page, you can optimize your bookings and eventually increase your revenue.
Practices of this type always ensure a fair price for travelers and at the same time ensure that the hotel makes strategic and forward-looking decisions so that operating the hotel is profitable.
This is indeed the revenue management solution at the forefront. Hosts can get a rational rate structure with a complete hotel revenue management solution.
Using modern hotel revenue management tools, hotel revenue managers can manage room inventory and pricing by analyzing real-time supply, demand and competitive prices.
However, there is no reward for increasing a direct booking for a hotel. Hotels, in order to compete with distribution channels, are looking for innovative practices to book customers directly through their brand website or front page.
In this article, we discuss the approach that hospitality operators can use without agreeing to OTA agreements. Applying these hotels can increase your direct bookings without breaking the rate agreement.
Smart hotel operators offer customers direct bookings on their branded websites, customer service desk or phone.
Below, hotels can use strategies that are not related to TAO agreements and Parity.
Tactical # 1 Special Offers to Selected Customers
Equity agreements prevent hotels from offering discounts publicly; However, this restriction will not apply if the hotel does so for the selected audience, but make sure it is well covered.
For example – You can send discount vouchers to your social media followers, say you can only offer discount codes to your Facebook followers.
The second case is to offer a value-added package for the holidays, or to offer a special package for a major event that will be happening in your city, or to provide additional airports for hotel transfers, free parking, free breakfast and wifi. etc.
These tricks will ensure that your room rate is not lower than what TAO has offered. However, the value of the package is OTA & # 39; it will be much higher than the room rate offer. In addition, the hotel will also guarantee more business during the event season.
Tactical # 2 Stay in touch with regular customers
Keep in touch with your loyal customer frequently offers and offers. Try different ways to get in touch with your customers with newsletters, blogs, discount offers, events, and festival hotels.
Hotels can also request monthly special information to increase their confidence in customers, at better prices.
Tactical # 3 Keep your website up to date
Typically, the hotel pays the least attention to the ease and ease of booking of its websites. Hotels should focus on designing their website to make the most of their reservation. The website should be immediately interested and call for actions such as “Book Now” and reserve important phone numbers. Smartphones and tablets are important ways to book hotel rooms. Hotels need a mobile phone and a tablet to make reservations and a button will be automatically called at the hotel.
Hotels may lose a lot of bookings from the website because it is not intuitive. Website of the hotel that should be the most reliable and economical source for customers to book.
Tactics # 4 Offer incentives for loyal guests
Many hotels offer gift vouchers and discounts to loyal customers. Hotels send an email to existing customer databases and subscribers. This tactic over time helps to establish customer loyalty and eventually more reservation.
Tactical # 5 Get lots of reviews and drive more websites
Modern travelers rate hotels and rate the hotel. This is about attracting your customers to your site, rather than losing them to OTA.
To be able to give maximum positive feedback, you need to spread the culture of customer satisfaction in your hotel. You can also ask your guests for feedback and offer discount vouchers for your next visit. Put a wardrobe on the table or in the bedroom, encouraging guests to write reviews.
In order to support their customers, hotel staff should respond to guest feedback in particular. It shows that you value customer feedback and strive to provide better service.
Tactical # 6 Designed Packaged Offers and Benefits
Package offers and add-ons are another way to offer discounts without entering into a parity contract.
This hotel can offer a $ 400 package for a 4 night stay, worth a visit – 350 TA offers, but offers the benefits of free pickup, Wi-Fi, breakfast and more. a great way to book guests through the hotel’s website.
Tactical # 7 Over the numerical discount
In addition to the website in front of the table is a direct relationship with customers. Use this face to face the attractive opportunity to give the customers good reasons to deal directly with them. For any customer coming through OTA, offer a discount on the next live booking they will make at the hotel. This will establish customer confidence as the hotel offers lower rates compared to OTAs.
# 8 Tactics Collaborate with OTA for best results
We discussed the tactics that customers can use when booking through hotels. However, this does not mean that OTA hotels are competitors or opponents. In fact, we would nominate them as partners. They will help you get amazing reservation numbers. Involve your TAOs in promotional plans; You may consider providing additional benefits.
For the benefit of the industry and the travel community, we support the win-win situation for both hotels and OTAs. In addition, they can coexist in this environment for the benefit of each other.